PRODUCT DESIGN

Our projects are always focused on the human being. We believe that the products in their practical and communicative dimensions serve to improve people’s lives.

We developed a methodology for the design process that combines systematic and intuitive processes to solve design problems and create innovative products.

We divide the projects into 5 phases: understanding, conceptualizing, creating, implementing and communicating. A new phase is only initiated with the previous one validation.

Know more about our design processes:

PHASE 1 | UNDERSTANDING

IDENTIFYING THE CONSUMER’S NEEDS AND DESIRES

Understanding the customer, the market, the technology and the design limitations are the goals of this phase. In every project we analyze what is the best research strategy to be adopted in order to understand the various factors that are part of the project.

We use various tools to fully explore the relationship between the user and the object of study. Ethnographic research is usually used to understand the users’ real needs and concerns. Observing instead of asking, that’s the basic premise of this research.

And we use our data surveyed and associate them to the existing set of data on the client. The survey data are organized, classified and structured in graphics and visual displays for analysis and identification of opportunities for project solutions.

PHASE 2 | CONCEPTUALIZING

CONVERTING NEEDS AND WISHES INTO OPPORTUNITIES

In the first phase of the design process we generate a set of data and information for understanding the project problem object. In the second phase we propose possible ways or concepts for solving the problem. Initially we separate the functional concepts, which regard the product’s practical characteristics, and the product’s style concepts and language.

These concepts are subsequently assembled in the third stage: creating design proposals. Functional concepts: creating ways to solve the problem aiming to make creative connections between the problem data, the technical parameters and the project constraints. Several concepts for the project are proposed for analysis and selection of the best solution.

Style concepts and language: it is through language that the products communicate with its users: they indicate forms of use, communicate brand values and also their own functional attributes. We create a style guide formed by panels with evocative and connotative images of language concepts. This will guide the aesthetic and communicative choices of the product.

PHASE 3 | CREATING

TRANSFORMING OPPORTUNITIES IN DESIGN AND INNOVATION

Based on the conceptual, functional and stylistic design, we propose solutions for the product. The final product must meet the client’s needs and desires, be technically feasible, economically viable and respond appropriately to the client’s strategic positioning.

PHASE 4 | IMPLEMENTING

MATERIALIZING THE SOLUTION GENERATING COMPETITIVE ADVANTAGE

After the proposed design approval, we start the executive project or engineering. We develop a set of drawings and technical specifications which are detailed throughout the manufacturing and assembly process. The prototype manufacturing, supplier development, design reviews and the finalization of the product interface are also activities performed at this stage.

PHASE 5 | COMMUNICATING

INFORMING THE TARGET AUDIENCE ABOUT THE PRODUCT

Communicating about the product and its benefits, functions and features. In this phase materials are developed for the product launch and sales support such as catalogs, technical manuals, packaging, videos, and more.

 

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