Viena Delish

Client: IMC

Forty years ago, Viena opened its first unit, a restaurant at Conjunto Nacional in São Paulo. In 2016, after decades of success and growth, the brand, now part of the International Meal Company – Imc, wanted to renew itself to attract a new audience without losing sight of traditional customers. StudioIno was selected to turn this challenge into reality and the most prominent result of this work was inaugurated december 2016. The restaurant at the Iguatemi Shopping Mall is one of the most important of the brand and will serve as flagship for the rest of the units renovations Viena has in mind for the next years.