The Cuor Di Crema gelaterias network decided to go with a different format: a replica of a classic Italian vehicle from the 1950s. The concept and design for the unit were carried out by StudioIno. The order came from San Lorenzo, a kitchen company that serves the Cuor Di Crema brand and markets the tuktuk. The vehicle was built by Bob Iser. Inside the cart the exhibitors are from IFI.
The Ape is a tricycle manufactured in Italy after the Second World War. Being cheap, it was used by small producers to transport and sell the products directly in the cities. It symbolizes the artisan production, direct from the producer.